ATLANTA – April 4, 2014 –Simmons Hospitality Bedding, a Division of Simmons Bedding Company, announces the latest addition to its hospitality product lineup — Beautyrest Black®. Combining the most advanced sleep technology available with luxurious comfort, it excels in both performance and appeal to discriminating travelers.

According to Bain & Co., affluent spending reached $576 billion in 2013 and is expected to approach $750 within the next five years. Simmons Hospitality has a leadership position in the luxury segment and understands the essential needs of these clients.

“A great night’s sleep is the ultimate luxury for everyone; guests want to feel they are special  and wake rested in luxury,” said Steve Tipton, vice president of Simmons Hospitality Bedding.  “While we have amazing offerings in every segment of the hospitality market, delivering five-star luxury Beautyrest®   bedding is one area where we dominate. Beautyrest Black represents the ultimate hotel amenity. It says…you’ve arrived.” 

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. The majority of hotels replace their mattresses every seven years due to a deterioration of the mattresses’ comfort level and plush feel. Simmons developed EverNU® to help hotels get the most out of their mattress investments. The EverNU zip-off topper allows hotels to refresh their guests’ sleep experience by replacing the mattress’ top upholstery layer without replacing the total mattress. This saves the hotel from having to invest in a new fleet of product while the beds’ constructions are still in their prime. This innovative product allows hotels to easily and inexpensively refresh their beds — and keep them out of landfills.

All Beautyrest Black models feature the EnduroTECH™ foundation, which is designed to be 100 percent recyclable and last in a hotel room for 20 years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® Springs with innovative temperature management foams and a patented AirCool® Design to deliver a consistently exceptional guest sleep experience. The product assortment is pre-treated with Nano-Tex®, a high-performance stain protection technology exclusive to Simmons from Applied Textiles, adding to the life and cleanliness of the product.

“Eighteen out of 20 of the world’s top hotel brands buy our product,” says Tipton. “That is not an accident. It is because they trust us and believe in our products and what those products will do for their hotel and the satisfaction of each and every guest that stays there. Beautyrest Black will redefine luxury at five star hotels.”

For more information, please visit the Simmons Hospitality Bedding booth (#2835) at the 2014 HD Expo or visit www.simmonshospitality.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube. 

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Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

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