ATLANTA – May 12, 2015 – Simmons Hospitality Bedding, a division of Simmons Bedding Company, LLC, has added TENCEL® fiber to its Advanced Temperature Management design. More absorbent than cotton, softer than silk and cooler than linen, TENCEL is now the first layer of temperature control in the mattress, absorbing and wicking away moisture. Simmons’ exclusive design manages sleep disturbing heat build-up in the bed for a cooler, more comfortable guest sleep experience.

“Delivering a great night’s sleep to guests is now a brand-defining priority in hospitality,” said Steve Tipton, vice president of Simmons Hospitality Bedding. “Adding TENCEL to the first layer of fiber in the mattress brings the exclusive Beautyrest® Advanced Temperature Management design to a whole new level. Its unique temperature reducing properties, combined with our patent-pending AirCool® gel-infused foam, helps keep the bed cool so guests sleep more comfortably. ”

TENCEL is a botanic fiber from Lenzing Group. Key features of this environmentally-friendly fiber include:

  • High moisture absorbency – TENCEL quickly absorbs and then releases moisture back into the environment, effectively transporting moisture away from the body even at a humidity level of 65 percent.
  • Depresses the growth of microorganisims – By maintaining optimal moisture management, TENCEL retards the unrestricted growth of bed mites, bacteria and mold. It is also hypoallergenic.
  • Cool and dry to the touch – TENCEL fibers are cool to the touch and soft on the skin.

“Lenzing focuses on developing high performance TENCEL filling materials that are sustainably produced, cutting edge technical advancements and top quality,” said Nina Nadash, Home & Interiors marketing manager, Lenzing North America. “Beautyrest® is a truly inspired and unique brand, and we’re excited about the creative synergy that has led to this collaborative innovation which will enable hospitality guests to sleep better.”

Innovation with Purpose

Many Simmons mattresses feature Beautyrest Pocketed Coil® springs which work independently, contouring to the curve of the body and preventing motion from being transferred from one side of the bed to the other. With the addition of Advanced Temperature Management design – TENCEL fiber and patent-pending AirCool gel-infused foams – a consistently exceptional, comfortable guest sleep experience will be delivered. This line is also now pre-treated with a high-performance stain protection technology exclusive to Simmons, adding to the life and cleanliness of the product.

“Innovators never sleep,” says Tipton. “Every day, we think about how to improve our products; how to make a great bed even better, so our customers can deliver a guest experience that will strengthen guest loyalty and their bottom line. I strongly believe our Beautyrest Advanced Temperature Management design will do just that.”

For more information, please visit the Simmons Hospitality Bedding booth (#2823) at the 2015 HD Expo or visit www.simmonshospitality.com.

About Simmons Bedding Company, LLC

Atlanta-based Simmons Bedding Company, LLC (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.

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Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

TENCEL® is a registered trademark of Lenzing Group for lyocell fibers and produced in the USA.